Start with The Blueprint
$15.00
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Start with The Blueprint
$15.00
It’s Time to Build Income Differently™.
One paycheck used to feel secure.
Now, relying on one job can be the riskiest position of all.
The Blueprint is your introduction to a different way of building.
Instead of asking one thing to support your entire life, you’ll learn how to create a Money Octopus™: multiple manageable income streams that work together, with each new stream becoming another tentacle.
You do not need to build everything at once.
You need to understand the model, choose your path, and know which tentacle to build first.
That is exactly what The Blueprint helps you do.
No fake guru promises.
No “go viral overnight” nonsense.
No expensive business degree required.
Just a clear, practical framework for building income around your real life—not building your entire life around work.
Because the goal is not just to make more money.
It’s to create more freedom with your time.
What You’ll Learn
Inside The Blueprint, you’ll learn:
- How the Money Octopus™ model works
- Why multiple manageable income streams can create more stability than relying on one
- How your existing skills, experience, knowledge, creativity, products, and services can become income streams
- How to choose a niche without trapping yourself inside a tiny box
- How mindset, intention, and the energy behind what you build shape the business you create
- How Shopify can serve as the headquarters of your income ecosystem
- How attention platforms like TikTok can help people discover what you build
- How to choose the right starting path for your life and goals
- How to identify your first tentacle
- How to build one stream at a time without trying to do everything at once
Choose Your Path
The Blueprint will help you decide where you are starting:
Leave a Job
Build income before you build your exit.
Create more stability, reduce your dependence on one paycheck, and begin designing a thoughtful path out.
Design a Business
Turn an idea into a business that works with your life.
Build the foundation, strategy, and structure beneath the income streams you want to create.
Grow an Existing Business
Add new income streams to what you have already built.
Use your existing audience, experience, products, services, or systems as the foundation for your next tentacle.
You do not have to know the entire plan yet.
You only need to know which direction you are building.
This Is for You If…
- You are tired of relying on one paycheck or income source
- You know you want more freedom but do not know what to build first
- You have multiple ideas and need a framework that helps them work together
- You want to turn something you already know, make, or do into income
- You are building around work, children, caregiving, health, or an actual human life
- You want practical strategy instead of hype
- You are ready to start small and build something real
- You believe there has to be a different way to earn a living
What You’ll Receive
- The complete digital Blueprint
- The Money Octopus™ framework
- Guided reflection and planning exercises
- Help choosing your starting path
- A framework for identifying your first income stream
- A practical next step based on where you are now
- Every future update to The Blueprint, included at no additional cost
This is a digital product. You’ll receive access after purchase and can work through it at your own pace.
About Your Guide
Created by Jay Blackburn, Founder and CEO of Blackburn HQ Inc.
After leaving corporate life, Jay began building recurring online income from the ground up while creating a life centered around family, freedom, and purpose.
The Money Octopus™ grew from that experience: not as a theory about what might work, but as a way to understand, organize, and intentionally build multiple streams of income.
The Blueprint is the starting point Jay wishes she had when she began.
You do not need to know everything.
You need a way to see what is possible—and enough clarity to choose what comes first.
Ready to Build Differently?
Every Money Octopus™ begins with one tentacle.
Every income stream begins with one decision.
Every different life begins with one first step.
Your first tentacle starts here. 🐙
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S
I was the first blueprint customer, and it has exceeded my expectations in every way. Jas has an incredible gift for breaking down what can feel like an overwhelming & confusing journey into clear, actionable steps that anyone can follow! Instead of leaving you to navigate everything alone, she provides real guidance, support, and direction from day one!
What truly sets this apart is the value. In a space where so many people charge outrageous prices while offering little substance, Jay has created something AFFORDABLE, PRACTICAL, & PACKED WITH INFORMATION YOU CAN ACTUALLY USE!!! *Even better, the blueprint isn't static! It continues to grow, improve, and evolve, making it an investment that keeps giving back!
Beyond the content itself, Jay has built something special: A GENUINE COMMUNITY! Rather than gatekeeping information or only offering pieces of the puzzle, she fosters an environment where everyone supports one another, shares knowledge, and celebrates each other's success! It feels less like buying a product and more like joining a team that is committed to helping you win!
I whole-heartedly recommend the Blueprint to anyone looking for a user-friendly, high-value resource that delivers on its promises!
I AM INCREDIBLY GRATEFUL TO BE PART OF THIS JOURNEY AND CAN'T WAIT TO DIVE INTO THE REST OF JAY'S PRODUCTS!
***IF YOU ARE ON THE FENCE....THIS IS YOUR SIGN TO JUMP IN - I PROMISE YOU WILL NOT REGRET IT!!
Stephanie, I honestly don't have the words. ❤️
The fact that you were my very first Blueprint customer makes this review even more meaningful to me. You've been here from the beginning, and watching you show up, take action, and become such an important part of this community has been incredible.
When I created The Blueprint, my goal was simple: make online income feel less overwhelming and more accessible for everyday people. I wanted to build something practical, affordable, and genuinely helpful—not another course filled with fluff. Knowing that you feel that mission coming through means more than you know.
My favorite part of your review is what you said about community. The information matters, but the people are the magic. The fact that builders are supporting builders, sharing wins, helping each other, and growing together is exactly what I hoped The Money Octopus™ ecosystem would become.
Thank you for taking a chance on me, for being part of this journey from the very beginning, and for helping shape what this community is becoming. I am so grateful you're here, and I can't wait to see where your own Money Octopus™ takes you next. ☕️
Let's keep building differently.
❤️ Jay
J
This is an amazing tool and I am super excited to keep digging into it! And the fact that the founder is available to chat and engage is a GAME CHANGER!
Ahhh thank you so much 😭 That honestly means the world to me.
I built The Blueprint to feel like the kind of resource I wish I had when I was first figuring all of this out — clear, actionable, encouraging, and actually HUMAN. So hearing that it’s helping you already is incredibly special.
And yes!! The community + connection piece matters so much to me. I never wanted this to feel like “buy a product and good luck out there.” We’re building together over here. Thanks for being part of it and for taking the time to leave such a thoughtful review.
T
This is an amazing read especially if you want to start changing your life. It is an easy read for me even with me having adhd. The visuals here are remarkable and also easy to read with the bold colors. This made it easier for me to understand the concept. I took my time with it to be able to gain from it slowly and to make sure I understood everything. I learn something from Jay all the time.
Purple T ❤️
This review means so much coming from you.
You've been here through so many of the behind-the-scenes moments, the brainstorming sessions, the 'does this make sense?' conversations, and all the little pieces that eventually became The Blueprint. So hearing that it was easy to follow and helped the concepts click for you is incredibly meaningful.
I especially smiled when you mentioned taking your time with it. That's exactly how I hope people use it. There is no rush. We're building the Money Octopus™ over here, not winning speed competitions.
The fact that the visuals helped make everything easier to understand is also wonderful feedback because I put a lot of thought into making the information feel approachable and less overwhelming. Sometimes all it takes is presenting information a little differently for it to finally click.
And thank you for always being such a supporter, cheerleader, sounding board, and unofficial/ official Boss of TikTok around Besties & Coffee. ☕️ You have been such an important part of this community, and I'm grateful every day that our paths crossed.
Thank you for being part of this journey and for believing in me, Blackburn HQ, and The Blueprint from the beginning.
Love you, friend. ❤️
Jay
F
This blueprint gave me exactly what I needed: clarity, direction, and practical steps I can actually apply. It helped me understand things in a much simpler way, and I walked away feeling more confident about what to do next. Great information and definitely worth it.
Thank you so much for this thoughtful review
This is exactly why I created the Blueprint — to make building online feel simpler, clearer, and actually doable for real people. There’s so much overwhelming information out there, and my goal was to create something practical that helps people take confident, intentional action instead of staying stuck in confusion.
Hearing that you walked away with more clarity and confidence truly means the world to me. I’m so excited for everything you’re going to build